JCPenney Names Karl Walsh Chief Digital Officer

Ecommerce veteran to lead retailer's digital efforts

The challenge of returning J.C. Penney‘s digital channel to growth now lies on the shoulders of ecommerce veteran Karl Walsh, who joined the department store chain as its chief digital officer effective Monday, the company said today.

Walsh has more than 18 years of ecommerce experience and was previously the chief digital officer at jewelry purveyor Pandora. His other stints include leading Boston Consulting Group’s U.S. consumer ecommerce and digital practice, and serving as a consultant at McKinsey & Company.

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