JCPenney Names Karl Walsh Chief Digital Officer

Ecommerce veteran to lead retailer's digital efforts

Headshot of Karl Walsh
Karl Walsh, former chief digital officer at Pandora Jewelry, hopes to shore up the struggling retailer's digital efforts. JCPenney

The challenge of returning J.C. Penney‘s digital channel to growth now lies on the shoulders of ecommerce veteran Karl Walsh, who joined the department store chain as its chief digital officer effective Monday, the company said today.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"commerce"}