JCPenney Brings Holiday Cheer to Budget-Minded Customers

Campaign features social, mobile elements

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Department store JCPenney is unveiling its Christmas 2011 advertising campaign, which aims to appeal to budget-minded shoppers while still bringing the holiday cheer. The ads, which ask customers “Who’s your Santa!” were created by Saatchi & Saatchi in New York.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in