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Department store JCPenney is unveiling its Christmas 2011 advertising campaign, which aims to appeal to budget-minded shoppers while still bringing the holiday cheer. The ads, which ask customers “Who’s your Santa!” were created by Saatchi & Saatchi in New York.
According to The New York Times, which got a preview of Penney’s holiday efforts, the campaign includes traditional print, online, and mobile ads, as well as social elements like a Facebook game, apps, a Google+ page, and QR code gift tags that let customers record voice greetings.
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