Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK JC Penney has named independent Vidal Partnership as the lead ad agency to handle its U.S. Hispanic business following a review.
The client spends more than $400 million annually in domestic measured media, per Nielsen Monitor-Plus. JC Penney spent nearly $40 million during 2007 in domestic Hispanic TV alone.
“The Vidal Partnership will be a key partner in JC Penney’s continuing commitment to reach Hispanic customers through culturally-relevant targeted communications,” Olivia E. Vela, the client’s multicultural marketing director said in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in