J.C. Penney Takes the Oscars Again

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CHICAGO For the second year in a row, J.C. Penney Co. is the exclusive retail sponsor of the Academy Awards and is set to break new TV ads from DDB on the show.

The Chicago agency has developed new spots for the Plano, Texas-based retailer that will promote a new spring clothing line, said Stephanie Brown, manager of corporate brand publicity.

The

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