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Don’t you forget about J.C. Penney. For its seven-week back-to-school push, the department store retailer is putting its own spin on the movie The Breakfast Club to introduce five new brands.
Clothing from Decree, Fabulosity, Le Tigre, American Living and Whitetag will be donned by the characters in new “Get that look” ads. A 60-second spot will debut July 18 in theaters. It will then run on 93% of U.S. movie screens until Labor Day.
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