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NEW YORK With Web widgets all the rage, JC Penney has launched an old-school version with a desktop application designed to pipe deals and content directly to customers.
Independent shop T3 in Austin, Texas, and widget company Skinkers in London created the JCPToday application. It streams product offers from the retailer, twice-a-week fashion tips and reminders of personal events users enter.
A small window appears onscreen to alert users to updated JCPToday information. The application links back to products on jcp.com.
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