JBL, the Legendary Audio Brand That Walloped Woodstock, Is Still Packing a Punch

So many still consume its product, even if they aren't aware of it

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One afternoon in the summer of 1969, Woodstock promoter Michael Lang took sound engineer Bill Hanley to Max Yasgur’s farm in Bethel, N.Y., to show him the grounds for the concert he was planning. The moment Hanley looked out at 700 acres of grassy hillside, he knew the only way to throw sound that far was to build a system from scratch.

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This story first appeared in the June 10, 2019, issue of Adweek magazine. Click here to subscribe.