Perspective

JBL, the Legendary Audio Brand That Walloped Woodstock, Is Still Packing a Punch

So many still consume its product, even if they aren't aware of it

PERSPECTIVE-890-Harman-JBL-L100 — Introduced in 1970, JBL’s L100 loudspeaker was the quintessential piece of hi-fi equipment for the suburban den.Courtesy of JBL

June 10, 2019

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

One afternoon in the summer of 1969, Woodstock promoter Michael Lang took sound engineer Bill Hanley to Max Yasgur’s farm in Bethel, N.Y., to show him the grounds for the concert he was planning. The moment Hanley looked out at 700 acres of grassy hillside, he knew the only way to throw sound that far was to build a system from scratch.