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BOSTON Almighty has added lead creative duties for Vermont ski center Jay Peak Resort, the agency said.
“Jay Peak is one heck of a mountain,” said Christopher Smith, partner and co-cd at Boston-based Almighty. “With significantly more snow than any other mountain in New England, Jay embodies what skiing is all about.”
The agency will craft a brand positioning and print, radio and online work. Guerilla marketing tactics will also be in the mix for Jay Peak.
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