Wix.com is blowing up the Super Bowl, literally, in its Big Game spot with action stars Jason Statham and Gal Gadot.
In the 30-second ad, debuting today on YouTube Live and Facebook Live, a chef works on his restaurant’s website in the kitchen of the establishment. Meanwhile, an action movie fight sequence with Statham, known for his role in Lock, Stock and Two Smoking Barrels, and Gadot, who played Wonder Woman in Batman v Superman, is happening at the front of the house, eventually resulting in the restaurant being blown up by a firebomb.
Thanks to Wix, though, the chef seamlessly transitions to creating a website for his new business, a gourmet food truck.
The ad ends with the tagline, “To succeed in a disruptive world, Wix makes it easy to create your own website.”
“We wanted to do something disruptive in terms of creative,” said Omer Shai, CMO of Wix. “The ad shows that it doesn’t matter how disruptive the world is or the challenges you’ll face in starting your own business—we’ll be there for you.”
The Super Bowl ad and the campaign’s additional short films were directed by Louis Leterrier, who directed the Transporter films, Unleashed, The Incredible Hulk and Clash of the Titans. The series was produced by Wix’s in-house team and the creative team of Jeff Huggins and Andrea Janetos.
This marks Wix’s third consecutive appearance in the Big Game, and its first time to launch a campaign live on YouTube and Facebook. Last year’s spots were a cross-promotional effort for DreamWorks Animation’s Kung Fu Panda 3, and its 2015 ads featured former NFL stars.
UPDATE: Here is the director’s cut of the spot:
For more Super Bowl LI news, check out Adweek’s Super Bowl Ad Tracker, an up-to-date list of the brands running Super Bowl spots and the agencies involved in creating them.