CEO Explains Why the Online Publishers Association Changed Its Name

And why he's tired of the word 'native'

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Photo: Alfred Maskeroni  

Specs Who Jason Kint
New gig CEO, Digital Content Next (formerly Online Publishers Association)
Old gig Svp, gm, CBS Interactive Sports
Age 40
Twitter @jason_kint



Why the name change for the association?
We just thought it was time. We've had feedback over the last few years. They had been looking at the organization and a combination of aligning even more closely around the content industry, which is what makes this organization so unique.

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