Jason Bateman's Dry, Witty Humor Will Star in Hyundai’s Super Bowl Ad

Spot marks the automaker’s 11th appearance in 12 years

Hyundai has announced that Ozark and Arrested Development star Jason Bateman will front its 60-second Super Bowl ad. Running in the first quarter of the NFL’s title game in Atlanta, the commercial will focus on the Hyundai Shopper Assurance program, defined by the brand as a “frictionless, efficient and transparent experience.”