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Hyundai has announced that Ozark and Arrested Development star Jason Bateman will front its 60-second Super Bowl ad. Running in the first quarter of the NFL’s title game in Atlanta, the commercial will focus on the Hyundai Shopper Assurance program, defined by the brand as a “frictionless, efficient and transparent experience.”
Innocean is leading the creative execution and, according to Hyundai, Bateman will bring his dry, witty form of comedy to the ad.
“Jason Bateman is the perfect person to infuse humor into this year’s Super Bowl ad and help us communicate the universal truth that people want a better way to shop for buy a new car,” said Dean Evans, CMO of Hyundai North America.
“For this role, it was always Jason Bateman.
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