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With the economy struggling, consumers scarcely need an extra reason to look askance at the financial-services industry. But they get one in the form of not-very-comprehensible communication from that sector, according to polling conducted for AARP Financial Inc. by GfK Roper Public Affairs & Media.
When asked to assign a letter grade to the job financial-services companies do of “explaining saving and investing to consumers,” 67 percent handed out a C, D or F. What’s worse, many respondents think the language the business uses is deliberately opaque.
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