Jared Leto Stars in This Chilling Prequel for Blade Runner 2049, a Perfect Ad for the New Film

Gorgeous, atmospheric work from Ridley Scott's agency 3AM

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

How do you get audiences interested in a new film without pumping out trailer after trailer? If you don’t, they might not know about the film. But if you do, you’ll likely give away more and more of the film’s detail, leaving little to the imagination, and ultimately make audiences less likely to actually go to the theater.

This gorgeous new short film, Nexus: 2036, is over six minutes long and serves as the perfect way to establish the atmosphere and tone of the next Blade Runner installment.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in