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Japan Looks Toward New Lifestyles -- Consumers Will Prefer Quality Over Quantity as Society Evolves By Dave Barrage

TOKYO - Japanese attitudes toward family, upward mobility, business and the country's relationshi

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According to Dentsu, Japan’s domestic and foreign problems, some of which are deemed structural to the economy, will be addressed this year as the country tries to enact major social reforms under the theme ‘quality of society.’
A consumer society that prefers quality to quantity is on the way, as are shifts in corporate values and changes in family attitudes.

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