January is when advertising tries to capitalize

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

January is when advertising tries to capitalize on the guilt and struggle associated with New Year’s resolutions, with a lot of weight-loss promos, gym specials and the like. Citi tapped into the instant satisfaction most new gym enthusiasts long for with Tony, an overweight man who does one quick lap of the gym and rushes back to the scale, only to get the same verdict on his weight.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in