JanSport Taps TikTok Talent to Star in a Gen Z-Inspired Comedy Series

The backpack brand is also recruiting a chief mood officer

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


For any school kid, the word “orientation” doesn’t bring back many pleasant memories, as the dull safety presentations and forced icebreakers didn’t make the school year any less daunting. But backpack brand JanSport is offering a Gen Z-friendly alternative to survive the transition back to class: “Disorientation,” a four-part comedy special that addresses relatable anxieties with a lighthearted tone.

“We know 2020 was disruptive and this back-to-school season is their first return to something that looks like normalcy,” Monica Rigali, head of marketing at JanSport, told Adweek.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in