Jane Barratt Joins Y&R N.Y. as President

Young & Rubicam has recruited SapientNitro’s Jane Barratt to run the agency’s flagship New York office as president.

Barratt, managing director of SapientNitro in New York, replaces Shelley Diamond, who had been New York managing director since 2007.
Diamond will now focus exclusively on her other role as a global client leader on accounts such as Xerox, Campbell Soup and Dell. “Serving clients is her strong suit and it’s what she loves,” said Tom Sebok, Y&R’s North American CEO.

Xerox and Campbell are longtime Y&R clients with close ties to Diamond. The WPP Group shop inherited lead creative duties on Dell from sister agency Enfatico in August.

Barratt, 40, most recently oversaw some 150 staffers at SapientNitro, where she spent two years. The agency’s key clients include Unilever, Chrysler and Travelers. Before that, she worked as consultant for WPP.

Earlier in her career, Barratt spent about a decade at Havas’ Euro RSCG, lastly as New York managing director of its digital and direct arm, Euro RSCG 4D. Earlier, she held account leadership and interactive roles at the network’s offices in New York, Hong Kong and Kuala Lumpur, Malaysia.

“She’s a very, very positive and energetic person who just radiates enthusiasm,” Sebok said. “She’s driven, ambitious and she’s got a maturity about her.”

Barratt, who starts in May, will become part of a New York management team that includes co-executive creative directors Scott Vitrone and Ian Reichenthal and Maria McHugh, director of insights and brand planning. She’ll report to Sebok.

The office employs about 600 staffers and other key clients include Accenture, Altria, Colgate-Palmolive, Danone, LG and Virgin Atlantic.

Barratt described Y&R as an “iconic brand with such a rich history,” adding, “There’s a real opportunity to leverage Young & Rubicam’s wonderful heritage, solid infrastructure and amazing collection of talent to continue reinventing the ways in which we drive market value for our clients.”