Jan Leth On The Spot

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Named co-chief creative officer at Ogilvy New York last October, Jan Leth is the epitome of the newfound respect the Web has gotten as a creative medium. A self-described “design snob,” the 51-year-old, who is also ecd of OgilvyInteractive Worldwide in New York, thinks the interactive industry needs to have a broader definition of what’s creative, stop hyping every new tactic and return to making basic Web advertising in banners interesting.

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