James Signs Deal to Promote Sprite, Powerade

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LOS ANGELES Coca-Cola has signed NBA rookie LeBron James to promote its Sprite and Powerade brands, the company said.

Terms of the six-year deal with the Cleveland Cavaliers’ player were not disclosed. The agreement includes advertising, promotions and personal appearances for both brands.

James will serve as the principal spokesperson for Sprite’s “Obey your thirst” campaign, according to a statement issued by Coca-Cola.

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