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LOS ANGELES Coca-Cola has signed NBA rookie LeBron James to promote its Sprite and Powerade brands, the company said.
Terms of the six-year deal with the Cleveland Cavaliers’ player were not disclosed. The agreement includes advertising, promotions and personal appearances for both brands.
James will serve as the principal spokesperson for Sprite’s “Obey your thirst” campaign, according to a statement issued by Coca-Cola. Los Angeles Lakers guard Kobe Bryant, recently accused of sexually assaulting a Colorado woman, had been featured in recent ads for the brand.
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