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James Harden. Playboi Carti. 21 Savage. Young Thug. What do they have in common?
They are all up-and-coming stars whose creativity has helped them stand out in an increasingly schizophrenic world. In short, they did it their way.
These personalities come to life in the third chapter of Adidas Originals’ “Original Is Never Finished” campaign by creative agency Johannes Leonardo. The first ad in the series saw Snoop Dogg salute Sinatra’s classic ode to independence and the second chapter in the series remakes the first ad, but with an all-female cast.