James Corden Eats Foraged Moss and Designs a 3-D Printed Car in Chase's New Video Series

James Corden is taking a break from singing with celebrities on Carpool Karaoke to designing his own 3-D-printed cars in a new campaign for Chase Sapphire. Corden stars in "Reserve What's Next," Chase's video series that explores the future of travel and next-level travel experiences. "Our cardholders are interested in what's next in the industry. They would have been the first people to try Airbnb five years ago, and the first to discover Uber," said Susan Canavari, Chase's chief brand officer. "We're showing them things that are launching in the very near term, so they can be one of the first to experience them." For example, the first episode of the series features Corden and chef Mads Refslund. The two discuss the chef's "fire and ice" culinary method, which calls for fish cooked in sand, vegetables smoked by ice and foraged moss. In the new episode, launching this week, Corden visits Local Motors, a Knoxville, Tenn.-based company that makes vehicles using 3-D printing technology. Corden shares some banter with Olli, Local Motors' talking, self-driving electric bus, and designs his own 3-D printed car at the factory. The videos are sprinkled with Corden's unique brand of humor. He asks one Local Motors executive if he could design a "3-D-printed father who says he's proud of the choices I've made." His off-the-cuff wit makes the futuristic concepts easy to digest, Canavari said. "The innovators in the videos aren't necessarily celebrities, and we needed somebody who would be able to talk to them and bring them out of their shell," she said. "Our customers don't want to go to the same old tourist attractions. These films are perfect for showing what's next." CREDITS Client: Chase Sapphire Campaign: "Reserve What's Next" Agency: Droga5 Creative Chairman: David Droga Chief Creative Officer: Ted Royer Creative Partner: Duncan Marshall Creative Directors: Karen Short, Casey Rand Copywriter: Colin Lord Art Director: Inna Kofman Chief Creation Officer: Sally-Ann Dale Co-Heads of Production: Bryan Litman, Jesse Brihn Broadcast Producer: Liliana Vega Director of Integrated Production Business Affairs: Diane Richter Integrated Production Business Manager: Tom Vendittelli Global Chief Strategy Officer: Jonny Bauer Co-Head of Strategy: Colm Murphy Group Strategy Director: Dan Ng Head of Communications Strategy: Colleen Leddy Group Communications Strategy Director: Dean Challis Strategy Director: Tom Haslow Media Strategy Director: Yael Glosser Senior Communications Strategist: Yan Wang Communications Strategis: Mariel Milner Executive Group Director: Agnes Fischer Group Account Director: Rachel Kornafel Account Director: Alex Woods Account Supervisors: Marissa Guerra, Caroline Engram Account Manager: Rosalie Bonner Associate Account Manager: Kylie Montero Project Manager: Laura Rothman Client: Chase Sapphire Chief Marketing Officer: Kristin Lemkau Chief Brand Officer: Susan Canavari President of Chase Branded Cards: Pam Codispoti Managing Director, General Manager: Lisa Walker Executive Director, Head of Card Brand and Advertising: Ryan MacDonald Vice Presidents, Sapphire Brand and Advertising: Teresa McGlynn, Rachel Basaldua Production Company: Non Fiction Director: David Gelb Head of Production: Patrick Degan Executive Producers: Michael Degan, Loretta Jeneski Producer: Franny Freiberger Editorial: Non Fiction Editor: Isaac Hagy Assistant Editor: Matt Miner Producer: Arash Ayrom Postproduction: The Mill Creative Director: Michael Schaeffer Concept Artist: Christopher Mennuto Animator: Frankie Principe Computer Graphics Generalist: Ajit Menon Lead Frame: Llia Mokhtarizadeh Colorist: Fergus McCall Producer: Hayley Underwood Production Coordinator: Heather Martini Music: Extreme Music, Score a Score Sound: Sonic Union Mix Engineer: Michael Marinelli Studio Director: Justine Cortale Photographer: Nicolas Maloof

Brand Marketing

James Corden Eats Foraged Moss and Designs a 3-D Printed Car in Chase's New Video Series

Campaign explores the future of travel

Christine Birkner

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Christine Birkner