Jamba: More Than Just A Juice Bar

Initial Effort From Butler Positions Chain As Part Of A ‘movement’
SAN FRANCISCO–Butler, Shine & Stern last week launched its first work for juice bar chain Jamba Juice, with radio and outdoor ads focusing on the healthy, low-fat benefits of the client’s food and beverage products and on the mind-set of its customers.
“Jamba is more than just smoothies,” said John Butler, the Sausalito, Calif., agency’s creative director. “It’s bigger than that. It’s a movement. It’s a celebration of feeling good inside and outside.