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Jamba Juice has decided to jump with both feet into the business of green juices, blended mixtures of whole vegetables such as kale, cucumber and beets. Starting this month, the company is expanding its menu to include veggie juices in most of its U.S. stores and launched an online dancing contest to get the word out.
A handful of Jamba outlets test-marketed the green juices in the first half of 2014, and the company said there was an overall 3-4 percent sales lift in those stores.
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