Jamba Juice Blends with Licensing Partners

Move over, bananas and blueberries. Jamba Juice has signed on natural foods company Oregon Ice Cream and toy developer Think Wow Toys as licensees for its recently launched consumer packaged goods program.

Oregon Ice Cream and Jamba Juice, a 733-store smoothie and snacks chain, will introduce a line of better-for-you frozen novelties. Think Wow Toys, a division of children’s entertainment company WowWee USA, will debut the EZ-2 Make! Jamba Juice Smoothie and Ice Pop Maker, a branded blender that allows kids to whip up frozen beverages at home.

The deals are part of Jamba Juice’s “BLEND” revitalization plan to grow the brand through licensing extensions in CPG categories. Nestle is already on board as a partner. Jamba and Nestle are currently working to optimize the companies’ Ready-to-Drink beverage offering.