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A French jelly manufacturer says that J.M. Smucker’s has put them in a jam by stealing their customers with their new line of upmarket fruit preserves, according to a recent lawsuit.
Andros, the manufacturer of Bonne Maman high-end jams and jellies, and the Orrville, Ohio-based Smucker’s have lived in peaceful co-existence since 1984 when they hammered out an agreement over how to cut up the preserved fruit market.
Smucker’s, which has owned the trademark to its gingham patterned lid since 1975, allowed Andros to use the design, but only if its fancy fruit product was made outside the U.S.
Smucker’s, it would seem, ceded the upscale preserve market to Andros and staked its claim to the PB and J crowd. The
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