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Activision has named Brad Jakeman its first chief creative officer. He is expected to join the Santa Monica, Calif.-based gaming company in early November. In the newly created position, Jakeman will be responsible for leading global advertising, media, marketing and consumer research for all Activision franchises. He reports to Mike Griffith, president and CEO. Jakeman was previously evp of corporate marketing for Macy’s, where he managed advertising, branding and creative strategy and direct marketing.
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