Jaguar Taps Gawker Ad Division for Help in Creating 'Evil' Super Bowl Ad

Blog network joins forces with agencies Spark 44, Mindshare on campaign

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


When Jaguar needed help learning how to be evil, there was only one logical place to turn: Gawker.

The famously acerbic blog network has been working with brands for years through its Studio@Gawker advertorial division, but this time the stakes were so large, a Bond villain would be envious. Gawker was being asked to prepare the digital lead-up to Jaguar's first Super Bowl ad, an ode to malicious megalomania themed "Good to Be Bad."

"The goal was to celebrate the dark brilliance of the villainous mind," said James Del, executive director of Studio@Gawker.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in