JAGUAR GETS DECLAWED

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When Jaguar North America poked fun at guidance counselors in a television and print campaign last spring, the American School Counselor Association was quick to object.

Ads showed students who had been told by their guidance gurus that they “wouldn’t amount to anything”all grown up and driving Jags while their tormentors were in cheesy econo cars.

“The image portrayed is a stereotype we have been trying to combat for years,” said Richard Wong, executive director of the Alexandria,Va.-based

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