Jaguar Drives Janet Jackson

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Jaguar North America will sponsor Janet Jackson’s “All For You World Tour 2001,” promoted by Clear Channel Entertainment.

The new Jaguar X-Type sedan, scheduled to hit showrooms next month, will be Jaguar’s featured vehicle in all tour advertising, promotion, publicity and printed tickets.

Via an arrangement with Spike Lee, each concert will begin with a video featuring Jackson and a black Jaguar X-Type. The video is produced by Lee’s 40 Acres and a Mule Filmworks Inc.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in