Beer & Spirits

Jägermeister and Post Malone Want to Keep the Party Going in Lively #SaveTheNight Ad

The effort aims to benefit independent venues impacted by the pandemic

Post Malone, raising a shot to the camera — Post Malone toasts the nightlife and continues his relationship with Jägermeister, a sponsor for this year's Posty Fest.Mast-Jägermeister U.S.

By Shannon Miller

September 1, 2021

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For a short moment, the country appeared to be turning a corner after a 14-month lockdown. Vaccination rates were rising, the traveling industry was gaining momentum and more than a few brands were gearing up for an eventful summer rife with beachside parties and packed bars.

Shannon Miller

Shannon Miller is Adweek's creative and inclusion editor and host of the Adweek podcast "Yeah, That's Probably an Ad."

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