Jägermeister and Post Malone Want to Keep the Party Going in Lively #SaveTheNight Ad

The effort aims to benefit independent venues impacted by the pandemic

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For a short moment, the country appeared to be turning a corner after a 14-month lockdown. Vaccination rates were rising, the traveling industry was gaining momentum and more than a few brands were gearing up for an eventful summer rife with beachside parties and packed bars.

But an unpredictable Delta variant and a significant resurgence of infections are threatening our already timid return to normalcy. Does this mean that our beloved night clubs and watering holes will need to go dark once again? According to a new campaign from Jägermeister, that doesn’t have to be the case.

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