Jacuzzi Taps Northlich For 1st Consumer Ads

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Northlich will focus on the “heritage” of Jacuzzi Whirlpool Bath’s spa lines in a consumer campaign set to launch this spring, a client executive said.

The Cincinnati shop is the first full-time agency for Jacuzzi, which expects to increase its ad spending from past years, said Jerry Greer, vp of sales and marketing at the Walnut Creek, Calif.,

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