Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Shop Lands Creative by Learning More About ‘Northwoods’ Beer
CHICAGO – Jacobson Rost took to the road in its quest to secure creative ad responsibilities for the Jacob Leinenkugel Brewing Co.
The agency traveled to Minneapolis, Des Moines, Iowa, and Chicago to visit drinkers and distributors of Leinenkugel’s, brewed by the Leinenkugel family in Chippewa Falls, Wis., and owned by Miller Brewing in Milwaukee.
“They went to extraordinary measures to understand our brand and our beer drinkers,” said Dick Leinenkugel, vice president of sales and marketing at the brewer.
Leinenkugel’s chose the Sheboygan, Wis.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in