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TORRANCE, Calif. — The Rev. Jesse Jackson threatened a boycott against auto maker Toyota on Wednesday, accusing the company of using racist advertising while excluding blacks among its dealers, board of directors, and advertising teams.
Jackson was outside of Toyota’s headquarters in Torrance to protest what he called a racist ad campaign for the company’s RAV4 sport utility vehicle.
The ad was placed on free postcards and distributed in nightclubs and coffeehouses. The card, which Toyota discontinued May 14, shows a close-up of a dark-skinned man’s mouth with an image of a gold RAV4 on one tooth.
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