Jackson Hole Revived Hollywood's Most Powerful Speech for a Stirring New Tourism Campaign

'Stay Wild' channels Charlie Chaplin's call for freedom

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“In this world, there’s room for everyone, and the good earth is rich and can provide for everyone. The way of life can be free and beautiful—but we have lost the way.”

So begins a stirring new ad from Jackson Hole, Wyo.’s Travel and Tourism Board. It’s part of a national campaign that rolls out this week, shucking tired tourism cliches in favor of an emotional call to action crafted squarely for our time.

The anthemic spot below features a voiceover from Charlie Chaplin’s film The Great Dictator, a Nazi takedown in which Chaplin calls on a world-weary populace to break free from oppression and reclaim its humanity.

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