Jackson Hewitt Ads Trade on Tax Anxiety

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NEW YORK As if tax season weren’t nerve-wracking enough, ads for tax-prep services work to increase viewers’ anxiety. Choose the wrong one, ads warn, and you’ll suffer the consequences, such as paying too much to the IRS, getting audited or wearing a striped suit at the federal penitentiary—whatever.

New spots for Jackson Hewitt, via DeVito/Verdi of New York, present an edgy variation on the theme.

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