Jackhammer Is Late Entry In Daewoo’s Western Race

By Angela Dawson and Steve Krajewski

DALLAS–Jackhammer–formerly the R&D unit of The Richards Group here–has surfaced as a contender in a review being conducted for the Western regional advertising account of Daewoo Motors.

Jackhammer, recently restructured as a separate agency still closely affiliated with The Richards Group, enters the competition as two other finalists–Lambesis in Del Mar, Calif., and San Francisco’s Odiorne Wilde Narraway Groome–have withdrawn from the estimated $10 million review.

Joining Jackhammer as an apparent late entry, sources said, is Wiley & Associates, a small creative shop in Westlake Village, Calif. Also in the running are previously identified finalists Butler, Shine & Stern of Sausalito, Calif., and Ground Zero and Kovel Kresser & Partners, both located in Santa Monica, Calif.

Jackhammer principals Todd Tilford and John Beitter declined comment, as did executives at Wiley.

Daewoo Motors will hear presentations from the five agencies by the end of the month, a client representative said.

The Korean car company, which plans to enter the U.S. market next year, intended to hire a shop by mid-March but delayed the process. Executives from agencies that left the review cited other priorities.

‘We’re executing new marketing plans for existing clients and did not want to compromise . . . those plans,’ said Lambesis partner and creative director Chad Farmer. Odiorne elected to focus on its clients and other reviews, an agency executive said.

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