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Aren’t there enough brawny, big-footed bruisers suiting up for the Super Bowl already? Apparently not, because Jack Link’s is putting Sasquatch in the game.
The hulking, hirsute humanoid will roar into play during the third quarter of NBC’s telecast—starring in a minute-long spot running in Minneapolis, home of Jack Link’s marketing division and Carmichael Lynch, the company’s longtime agency partner. Super Bowl LII is also being played there, at U.S. Bank Stadium.
Sasquatch has more bite than we’ve seen from him lately.