The Big Game

Jack Link's Sasquatch Rediscovers His Wild Side in Super Bowl Debut in Minneapolis

Would you run with him, or from him?

Courtesy Jack Link's
Headshot of David Gianatasio
By David Gianatasio

January 29, 2018

Aren’t there enough brawny, big-footed bruisers suiting up for the Super Bowl already? Apparently not, because Jack Link’s is putting Sasquatch in the game.

Headshot of David Gianatasio

David Gianatasio

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

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