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CHICAGO Interpublic Group’s Carmichael Lynch depicts hikers and other outdoorsmen playing sophomoric practical jokes on Bigfoot for Jack Link’s beef jerky.
The campaign, which breaks this week and will run throughout most of the year, continues the “Feed [their] wild side” positioning developed by the agency last year. In the new spots, hikers play practical jokes on Sasquatch, emboldened by the beef jerky.
In one ad, hikers put ink on the eyepieces of binoculars and then call the creature to have a look.
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