Jack Introduces Menu Items

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

los angeles—Jack in the Box’s advertising mascot is straying into new territory to introduce additions to the fast-food restaurant’s menu.

New television spots breaking now from Secret Weap-on Marketing again feature Jack, the chain’s “founder,” part clown and part serious CEO, who has been central to the company’s marketing for a number of years. As usual, Jack appears as a man in a business suit with an oversized, ball-shaped white head and pointed cap. His voice is provided by the Santa Monica, Calif.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in