Jack in the Box Debuts Its First Faux Meat Sandwich, the 'Unchicken'

Challenger brand follows competitors like KFC, El Pollo Loco in the battle for flexitarians

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

San Diego-based restaurant chain Jack in the Box has bypassed fake burgers, one of the hottest trends in fast food in the past few years, and headed straight to imitation chicken for the first plant-based-alternative item on its menu.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...