Jack Daniel's Is Hosting a Whiskey Barrel Scavenger Hunt for Its 150th Anniversary

Campaign from Arnold Worldwide

Barrels are a big deal in the whiskey world. The white oak barrels that hold Jack Daniel's whiskey account for 100 percent of its color and 70 to 80 percent of its flavor, and the brand has been making its own barrels since its founding. This year marks the 150th anniversary of the Jack Daniel Distillery in Lynchburg, Tenn., and to celebrate, the company is hosting a worldwide scavenger hunt, giving people the chance to find—and win—those iconic barrels.