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NEW YORK Arnold’s latest campaign for Jack Daniel’s highlights the whiskey’s Tennessee small-town heritage and seeks to spread cheer with two spots running on cable and in cinemas nationwide.
The 30-second ads, which first broke in the U.S. on Thanksgiving Day, continue the postcard-style holiday efforts the company has favored since 1954.
The commercials, titled “Snowman” and “Jack Frost,” feature photographs of employees of the famed distillery hanging seasonal accoutrements and engaging in general tomfoolery, such as a snowball fight.
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