In Jack Daniel's New Ad, People Do Things They've Always Wanted to—Like Tossing a Phone in a Lake

It's part of the whiskey brand's first global advertising campaign, 'Make It Count'

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You know that thing you’ve always dreamed of doing? Maybe it’s ordering every single item on the menu, just for the hell of it, or honking the horn on a big rig. Or maybe it’s scrubbing the record on a turntable at a fancy party, or chucking your phone as far out into the lake as possible when your boss calls, rather than picking up.

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