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Jack Daniel’s Whiskey next month will launch “Crack Jack’s Safe,” its first national sweepstakes promotion, backed by $1.5 million in support and advertising from Simmons Durham & Associates, St. Louis.
National print, on and off premise, online ads and radio spots will tout the promotion in 15 markets. Running through the end of April, the promotion promises a $100,000 cash prize to one grand winner out of 40 finalists who are issued a winning safe combination.
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