Jack In The Box Keeps Cool in Crisis By Kathy Tyre

SAN DIEGO - Jack In The Box waged an 'acceptable' crisis control attack - with an emergency ad campaign plus public relations and quality control maneuvers - foll

Over the past week, media reports surfaced that more than 200 people in Washington state, San Diego and Las Vegas had been diagnosed with food poisoning traced to tainted Jack In The Box hamburgers. One person died.
The fast-food chain initially responded by fighting over blame with its meat supplier, Vons Co.