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Michael Jabbour will call on his 25 years experience in advertising and pharmaceutical marketing in his new practice, MSJ Healthcare Consulting.
The Boston company offers stra-tegic and creative consulting services to marketing professionals in the healthcare sector.
“I don’t have the Holy Grail, but I can challenge the way they look at their brand,” said Jabbour.
With many advertising professionals turning to specialists as industry layoffs continue, is there room for another consultant? John Verret, a professor at Boston University’s College of Communication, believes there is.
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