Lyft’s Jabari Hearn Uses Fresh Prince of Bel-Air Lyrics to Announce Move to Westbrook

He's taking on a senior marketing role at Will Smith's media company

jabari hearn
Jabari Hearn has held senior marketing roles at Google and Nike. Lyft
Headshot of Kathryn Lundstrom

After a year and a half as vp of brand for Lyft, Jabari Hearn‘s “life got flipped, turned upside down,” he wrote in a LinkedIn post today.

Using the lyrics to The Fresh Prince of Bel-Air’s iconic theme song, Hearn announced that he has accepted a new role as svp of marketing and entertainment for Westbrook—the media company co-founded by Will and Jada Pinkett Smith.

Noting that “it’s been fun in Silicon Valley,” Hearn wrote on LinkedIn that he’s “so excited” for the new role at Westbrook.

Launched in July 2019, Westbrook is a cross-platform holding company aimed at executing the Smith family’s global content and commerce business strategy. In addition to the Smiths, film producer Miguel Melendez and venture capitalist Kosaku Yada also signed onto the venture as co-founders. Yada also serves as Westbrook’s CEO, and talent shop Creative Artists Agency’s former head of global client strategy Tera Hanks is president.

Prior to his stint at Lyft, Hearn directed global marketing at Google for the brand’s mobile, laptop and wearables division. Before that, he spent more than 10 years at Nike, where he led the football, baseball and training consumer product lines, as well as creating some of the brand’s biggest campaigns including the Nike Women’s Half Marathon and Nike’s NFL partnership.

Hearn is part of Adweek’s Innovators Council and Diversity, Equity and Inclusion Council, and also serves as an Adweek executive mentor. At Brandweek last month, Hearn spoke on a panel with Jacksonville Jaguars CMO Julian Duncan about the importance of cultivating a strong personal identity and brand—one that’s rooted in values and purpose that can help guide you throughout your career.


@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
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