J. WALTER THOMPSON/CHICAGO

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Overall Billings Growth: Up 1.4% to $365 million: (grade C)
Clients Lost: $2 million including domestic Kellogg business: (grade B)
New Clients: $24 million including Motorola: (grade C+)
Growth From Current Clients: Down 0.6% or $2 million: (grade C-)
Creativity: New Healthy Favorites work is surprisingly fresh. Lowenbrau work is overdone, especially for a dying brand. Overall, the bar has risen: (grade C+)
Management Savvy: J. Steve Davis has successfully improved the morale in what was a dreary office. But office still needs a big win: (grade B-)
Teachers Comments: Kellogg loss to the New York office was definitly a setback.









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